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Making experiences unforgettable with action camera technology
As more people adopt the ‘live now’ mentality, creating and capturing unforgettable experiences is becoming increasingly important. But with the fragility of smartphones making them unsuitable for capturing many ‘experience activities’, and expensive camera equipment unavailable to most, these memories are often forgotten.
Working with Nova, the Playback co-founding team have created an action camera rental service which connects to an online video editing & sharing platform. Piloting in activity venues across the North West, such as Bubble Football and Ramp Worx, Playback allows people to capture their experiences and easily share them with friends and family.
Nova’s team designed a lean programme to validate Playback’s business model, rapidly, with real users. Early access to funding enabled the acquisition of high-quality action cameras for immediate 'real world' testing in activity venues. In parallel, Nova’s Product Team designed and built a complimentary software platform, facilitating the sharing and editing of all captured media.
David Allan, founder of Playback