Updated 24 October 18
You’ve spent months building this really cool app that has the coolest features with flashy animations and a UX to die for. Then you release it to the world, and it turns out people just aren't that interested.
It’s pretty easy to end up in this position, but there is a simple way to avoid it altogether.
Validation is the process of checking or proving the validity or accuracy of something. It’s the best way of finding out whether your ideas are more likely to be well received by the market or whether they’ll crash and burn.
No matter who you are, speaking to new people can seem daunting. However, sitting inside the office wondering what your target audience want or or how they might behave isn't going to get you anywhere.
Get out there and ask people in your target market what they’re currently doing to solve the problem and figure out if it even exists for them.
By doing this, you’ll receive reliable information from people you want to actually use your product. You can make sure you’re solving the problem as well as making sure that your users will engage with your solution.
As the Japanese saying goes, “Genchi genbutsu” or in other words, “go and see for yourself”.
It might go against the grain, but by listening to what your users think are rubbish will dramatically improve your ideas.
Taking on negative feedback means you can derisk the solution by cutting out what doesn’t work, and then spending your time creating features that do resonate with your users.
You don’t have to build a fully fledged product to measure and learn from. Building a simple prototype or carrying out an experiment like customer interviews can give you valuable insights for a much lower cost and risk.
These insights can then guide your next round of the build, measure and learn loop.
Plan A is just that… a plan. The sooner you fail the quicker you can get from plan A to the plan that is successful.
Failing quickly also means you can choose to pivot or persevere earlier on - and that’s always useful. Failing is one of the best methods of learning.
Don’t be afraid to experiment with new ideas because you’ll always learn something.