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6 Must Read Books for Entrepreneurs From 2020

Megan McLatchie

Marketing Executive

Updated 16 December 20

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Skip back to this time last year. If I were to tell you that in 2020, we’d have to wear face masks in Asda, swap our office desks for the kitchen table, fight over toilet paper and wash our hands to “Happy Birthday!”... you would’ve thought I was mad.

We’ve been through a lot this year and if there is one thing we have learnt from it all, it is to be prepared for the unexpected! One of the best ways to do this is by reading. Though the world has felt on pause for the last 12 months, there have still been some great new books released! Here is our list of the 6 must read books of 2020, that contain sage advice to help entrepreneurs best prepare for the year to come. 👇

 

The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors

Author: Ethan Mollick

Link: https://www.amazon.co.uk/Unicorns-Shadow-Combating-Dangerous-Investors/ 

 

“Everything you think you know about startups is wrong, according to this business book.

Not every successful startup was created by a hoodie-wearing genius spending long nights working out of his garage… Many startup founders and investors cling to a “startup monomyth,” influenced by “legendary unicorns” such as Google, Amazon, and Facebook, which have “an outsized influence over the imagination of founders and the public at large.” Yet when one looks beyond the hype and analyses the actual data on what contributes to a new company’s success or failure, a new reality emerges… the author moves beyond jargon and accepted wisdom to highlight the issues that startup founders need to consider and the obstacles they may have to overcome.

There’s useful information here for readers at all stages of the startup journey, including those who are struggling to find an “it” idea that will wow both customers and investors. A book that convincingly punctures some pervasive misconceptions about startup success.”

Kirkus Reviews


No Rules Rules

Authors: Reed Hastings & Erin Meyer

Link: https://www.amazon.co.uk/No-Rules-Netflix-Culture-Reinvention 

 

“Forget reinventing television; Reed Hastings' real achievement is reinventing corporate culture, and in No Rules Rules, Reed reveals all the tactics and processes that he’s used to make Netflix one of the 21st century’s most innovative companies. Clear, compelling, fascinating, and (for a book about Netflix), appropriately binge-worthy, No Rules Rules is the book I wish I had read when I was starting out, and it’s the book I’ll be giving to every CEO I work with. It’s simply a “must have” for any business leader”

Marc Randol, Netflix co-founder and author of That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea

 

 

Move Fast. Break Shit. Burn Out: The Catalyst’s Guide to Working Well

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Authors: Tracey Lovejoy and Shannon Lucas

Link: https://www.amazon.co.uk/Move-Fast-Break-Shit-Burn-Out 

 

“If you embody the disruption mindset, MOVE FAST. BREAK SHIT. BURN OUT is for you! Lovejoy and Lucas have researched and identified a subgroup of change makers called Catalysts. This book focuses on their inner journey, giving them the self-awareness and tools to consistently disrupt while minimising burnout.”

—Charlene Li, New York Times bestselling author of The Disruption Mindset, Senior Fellow at Altimeter, a Prophet company

 

Uncanny Valley : A Memoir

Author: Anna Wiener

Link: https://www.amazon.co.uk/Uncanny-Valley 

 

“In her mid-twenties, Anna Wiener left her low-paying but rewarding-ish job in New York publishing and sold her soul to Silicon Valley start-up culture. First, she dipped her toe in by taking a job at a books-focused tech company, but soon she made the full plunge, moving West and joining a data analytics company as an early employee. In her debut memoir, Wiener relays firsthand the juxtaposition of the extreme wealth and poverty of San Francisco, most memorably with an anecdote about a homeless man wearing the sweatshirt swag from her company. Her colleague’s response? “I wonder whose it was. We’re not supposed to give away the hoodies.” This perfectly named memoir places Wiener on the map as an astute documenter of our time. She’s now married her worlds and is writing about Silicon Valley, startup culture and tech for national publications.”

—Sarah Gelman, Amazon Book Review

Facebook: The Inside Story

Author: Stephen Levy

Link: https://www.amazon.co.uk/Facebook-Inside-Story 

 

“Steven Levy is the founding guru of technology journalism. Few other writers can harness both access to top figures and critical insight informed by decades of reporting on Silicon Valley. His Facebook book will be a blockbuster, a penetrating account of the momentous consequences of a reckless young company with the power to change the world.”

—Brad Stone, author of The Everything Store and The Upstarts

 

Startup Accelerators: A Field Guide

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Authors: Naomi Birdthistle, Richard Busulwa

and Steve Dunn

Links: https://www.amazon.co.uk/Startup-Accelerators 

 

"I would consider this book essential if you’re considering entering an accelerator program (or want to learn more about them!). It steps out everything you need to know, from things to think about before you even start looking, right through to how to make your best pitch to get into a program and the practical considerations once you get an offer. It even lets you know the exact process from start to finish so there are no surprises as you go through, and has extracts from the authors submissions to programs where they were successful.”

Good Reads reviewer

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