Articles by Nova’s Chief Growth Officer, Olivia Greenberg.
Updated 26 November 20
A business strategy is a lot like blueprints for a building. You can have all the resources and builders you need, but without clear blueprints how do you know if you're building a bungalow or a skyscraper?
A properly planned business strategy gives a startup direction. By formulating a plan around the strengths and weaknesses of your business, an effective strategy helps you recognise and focus on areas that will drive your startup’s growth.
In a recent Masterclass with founders, Nova's CGO, Olivia Greenberg, shared guidance and tools for building an effective business strategy. Based on her extensive experience working with early-stage tech startups. 👇