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Generating press coverage for your tech startup

Generating PR for your Startup | NOVA

Paul Dodd

Head of Marketing

Updated 11 November 20



PR can be a great way for startups to build awareness, generate traffic (and in-turn customers) and also deepen relationships with existing customers, investors, employees and suppliers. In short PR = super valuable...when done right! 


With many founders making the same preventable PR mistakes when starting out, often causing them to prematurely give up on a potentially hugely lucrative marketing channel, I recorded this guide that’s full of practical, actionable insights and advice on how to generate press coverage for your startup. 


I’ve also linked below a couple of resources that should save you some time when you’re getting started. If you have any questions drop them in the comments at the bottom of this page and I’ll be happy to answer them.



Links to resources:

Press release checklist & example

North West / Startup / Tech / Health Tech Contacts Sheet

The slides from the presentation





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