Articles by Nova’s Startup Consultant, Luke Thomas.
Updated 25 October 19
It is practically impossible to build a finished product that your customers will love without involving them in its development. The best and most successful products are those that focus on a solution first way-of-thinking and built upon real customers needs, rather than your assumptions.
In the video below I discuss why a product improvement cycle should be at the heart of the business, and how to implement it in order to build products people love.