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How To Build Products People Love

9 (1)-1

Luke Thomas

Articles by Nova’s Startup Consultant, Luke Thomas.

Updated 20 April 22




It is practically impossible to build a finished product that your customers will love without involving them in its development. The best and most successful products are those that focus on a solution first way-of-thinking and built upon real customers needs, rather than your assumptions.


In the video below I discuss why a product improvement cycle should be at the heart of the business, and how to implement it in order to build products people love.



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