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marketing startup advice
Unpopular opinion; early stage startups spend way too much time...
It’s that time of year at which everyone gets into a frenzy about...
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"In a great market -- a market with lots of real potential customers --...
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Rishi Kapoor, Startup Consultant at Nova, was invited as a guest...
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When done right, sales prospecting emails are a very effective tool for...
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You’ve researched and built your personas, given them jazzy...
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You learn more from your failures than your successes.
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New entrepreneurs who have recently become fascinated by a startup idea...
startup marketing startup advice
Ash Maurya, author of Running and Scaling Lean and creator of the Lean...
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For a startup founder, having time off can come with mixed feelings. On...
startup advice
A non-disclosure agreement (NDA) is one of the most common tools used...
There isn’t another founder more up close and personal to the problem...
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A lot of people fall victim to writing a business plan which goes on...
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Let’s face it, we have all been struck with that wonderful ‘next big...
We’ve created the Nova startup model using the insights gained from our...
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So you have a killer idea for a startup. You're going to build it, grow...
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People who are willing to try new products and take risks with little...
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