"In a great market -- a market with lots of real potential customers --...
marketing product product development validation
Rishi Kapoor, Startup Consultant at Nova, was invited as a guest...
marketing business startup advice
When done right, sales prospecting emails are a very effective tool for...
marketing entrepreneurs business customers startup advice
You’ve researched and built your personas, given them jazzy...
startup marketing business brand startup advice
You learn more from your failures than your successes.
lean marketing entrepreneurs business innovation validation startup advice
New entrepreneurs who have recently become fascinated by a startup idea...
startup marketing startup advice
Ash Maurya, author of Running and Scaling Lean and creator of the Lean...
lean marketing entrepreneurs product development startup advice
Google Ads: what are they? Google Ads is an online advertising service...
marketing product digital analytics investment startup advice
What is a brand? Understanding the anatomy of brand is essential if...
marketing branding founder brand startup advice
People who are willing to try new products and take risks with little...
marketing product customers startup advice
Since launching in 2005, Google Analytics has fast become essential in...
UX marketing business analytics startup advice
You’ve realised you need to kick start the marketing for your business....
marketing branding startup advice
A non-disclosure agreement (NDA) is one of the most common tools used...
startup advice
Part of our Top 100 Startup Books Series
entrepreneurs startup advice
Pitching for investment can often feel like a big and daunting...
technology investment startup advice
We’ve created the Nova startup model using the insights gained from our...
startup entrepreneurs business investment founder other
Andy Davidson, CEO at Nova, recently sat down with Ash Maurya, author...
Information overload goes hand in hand with life as an entrepreneur,...
investment funding investors founder startup advice
A lot of people fall victim to writing a business plan which goes on...
digital business startup advice
So you have a killer idea for a startup. You're going to build it, grow...
business technology validation startup advice
Better late than never, so goes the saying. But is that true in...
entrepreneurs business startup advice
Recently our Head of Partnerships, Andrew Dean, caught up with the guys...
nova news startup advice
