"In a great market -- a market with lots of real potential customers --...
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You may have heard the expressions ‘fail-fast’ or ‘fail-forward’. At...
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Ash Maurya, author of Running and Scaling Lean and creator of the Lean...
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Have you ever come up with a really fantastic idea?
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The GV (Google Venture) design sprint guides a team with varying skills...
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Creativity is often associated with the arts, but it’s fundamental to...
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Usability tests identify how your target audience interact with your...
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"If you aren't embarrassed by the first version of your product, you...
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There’s a common misconception that in order to launch a tech startup...
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Starting your own business can be a daunting prospect. You might feel...
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David Ogilvy once said, “people don’t buy drills, they buy holes”....
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For a startup founder, having time off can come with mixed feelings. On...
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There isn’t another founder more up close and personal to the problem...
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Let’s face it, we have all been struck with that wonderful ‘next big...
Unpopular opinion; early stage startups spend way too much time...
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A lot of people fall victim to writing a business plan which goes on...
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A non-disclosure agreement (NDA) is one of the most common tools used...
So you have a killer idea for a startup. You're going to build it, grow...
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(7 Minute Read)
People who are willing to try new products and take risks with little...
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We’ve created the Nova startup model using the insights gained from our...
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