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What You Need To Know About Markets

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Luke Thomas

Articles by Nova’s Startup Consultant, Luke Thomas.

Updated 20 April 22



"In a great market -- a market with lots of real potential customers -- the market pulls product out of the startup"

  • - Marc Andreessen, Entrepreneur

You can have the best team of engineers building your product , supported by the best business plan, team etc however if you're in a bad, shrinking market it is all irrelevant. Success is driven by the market demand for your product, so startups with an average team and product  in a great market have a much better chance of success.


In this vlog, I discuss the importance of researching your market, how to present your findings and common mistakes founders make when describing their markets.


Watch the full seminar in the video below.



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