Articles by Nova’s Startup Consultant, Luke Thomas.
Updated 04 November 19
"In a great market -- a market with lots of real potential customers -- the market pulls product out of the startup"
- Marc Andreessen, Entrepreneur
You can have the best team of engineers building your product , supported by the best business plan, team etc however if you're in a bad, shrinking market it is all irrelevant. Success is driven by the market demand for your product, so startups with an average team and product in a great market have a much better chance of success.
In this vlog, I discuss the importance of researching your market, how to present your findings and common mistakes founders make when describing their markets.